One of the most popular games on Roblox is getting a doll line.
WowWee has partnered with game developer and publisher Gamefan to create a doll line based on its “Twilight Daycare” game within the Roblox platform. The dolls are slated to be the first of many projects to come from the collaboration.
In “Twilight Daycare,” users play as babies, toddlers, or caretakers in an immersive social roleplay world in which players can feed, change diapers, and play with toys. Inspired by the babies in the game, each doll will scan back into the game for kids to unlock exclusive characters that players can use and interact with.
“As a toymaker, it has been fascinating to see the evolution of the Roblox metaverse and its role in kids’ play and social interaction,” says Sydney Wiseman, vice president of brand development and creative strategy at WowWee. “We knew that with the right partner we could merge the two worlds and create exciting toys that can also be brought into the metaverse. We’re thrilled to kick off this partnership with Gamefam, starting with such an iconic game like ‘Twilight Daycare.’”
“Twilight Daycare” has racked up more than one billion minutes of gameplay per month on Roblox. The dolls will hit store shelves and will be available for purchase next year.